Art of merging spaces
The symbiosis between Architecture and Advertising.
Advertising and architecture have been developing parallelly over time, complementing each other and allowing for large-scale evolutions.
The use of architecture as a support for advertising has been a determining factor in the construction of significant and relevant spaces worldwide. This is how architecture becomes the "background" of advertising, not only serving as its support but also as part of the message to showcase a product or service, making it more aesthetically appealing and creating a stronger, more cohesive identity.
The fusion of architecture and advertising has allowed for the creation of social spaces in which humans can develop in ways that provide innovative solutions.
Not all advertising can be applied to architectural spaces; the perfect union between architecture and advertising must occur under certain conditions, especially relating the tone of the message to the aesthetics of the construction supporting our advertising, ensuring that everything fits perfectly and conveys what we want to say.
At this point, we realize that both architecture and advertising are equally important; they achieve a perfect symbiosis that, when executed well, enriches our advertising symbolic universe.
So, what happens when architecture itself is the product being sold?
In this case, such examples are frequently used by the ministries of each country to promote tourism in their cities. They use major architectural landmarks as references, such as the Christ of the Concordia, or internationally recognized landmarks like the Eiffel Tower or the Empire State Building. It's almost certain that most people can identify these spaces and know to which country or city they belong. This represents a kind of "positioning" of architectural spaces thanks to their promotion through advertising.
Despite the significant influence of technology on advertisements, the fusion of architecture and advertising remains a continuously growing trend that is widely used by major brands. Advertising has elevated the status of architecture through various media channels, while architecture allows for the promotion of advertising in a highly creative and media-driven manner. We are surrounded by architecture in our daily lives, making it practically impossible not to encounter one of these advertisements, especially when they have an impact on us. What do you think?
